Using Twitter to Build Brand Equity
Using Twitter to Build Brand Equity
Jack Dorsey, co-founder and chairman of Twitter, Inc., said that the definition of Twitter was “a short burst of inconsequential information,” and “chirps from birds,”1 which was exactly what Twitter was. But instead of just chirping, the micro-blogging social network service has become one of the biggest buzzes in 2009, capturing countless media headlines and stirring up conversations worldwide. Apart from Twitter, the